Build a Site Like Trendyol
Launch your own e-commerce platform using the same marketplace model as major sites like n11, Hepsiburada, Amazon and Alibaba.
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What is the marketplace business model?
Building a site like Trendyol—and the same model used by n11, Hepsiburada, Yemeksepeti, Sahibinden, Amazon, Alibaba, Airbnb, Letgo, Dolap and similar shopping sites—is the marketplace model.
On these marketplaces, registered businesses with tax IDs list and sell products more often than individual casual sellers.
Revenue model
Commission revenue
Main line item—commission on each order
Listing packages
Selling listing slots or packages to sellers
Advertising packages
Ads and sponsored placement for sellers
Why build a site like Trendyol?
Turkey’s growing e-commerce sector has seen different leaders over time. That shows there is no fixed barrier stopping the right teams—with the right steps and strategy—from taking market leadership.
Turkey
Share of retail shopping done online
European Union
E-commerce share in EU countries
Growth potential
E-commerce turnover in Turkey is expected to roughly double soon
Many global e-commerce giants and investors are investing in Turkish e-commerce platforms.
Turkey e-commerce market data
Marketplace history and 2020 revenues
Hepsiburada
2020 revenue: ~6 billion TRY
Gittigidiyor
2020 revenue: ~4 billion TRY
Closed in 2022Trendyol
2020 revenue: ~6 billion TRY
Acquired by Alibaba in 2018N11
2020 Cirosu: ~5 Milyar TL
Trendyol reached the same revenue as Hepsiburada despite launching a full 11 years later. Founding year alone does not determine success.
What is Trendyol doing better?
Some metrics are useful indicators of user experience. How long do users spend on leading Turkish marketplaces?
Trendyol’s success factors
Cost to build a site like Trendyol
Custom build
- Very high cost
- Long development time
- Uncertain outcome
- Team and hiring risk
Softomi ready solution
- Battle-tested stack
- Fast go-live
- Ongoing updates
- Technical support
In short: how much does a Trendyol-like site cost? Building a Trendyol- or n11-like marketplace from scratch is expensive and takes a long time. A custom build of that scale is often around 3–4 million TRY, with delivery in roughly 1–1.5 years. (Cost estimate as of May 2021.)
Why choose Softomi?
Instead of long custom projects and large capital outlays, adopting software that is already built and refined through real use is far less risky and typically has a higher success rate.
Since 2013
We build e-commerce software as one of the sector’s established vendors
Single focus: marketplace
The only company in Turkey focused solely on marketplace software
15+ extra features
More than 15 features beyond the nearest alternatives
Cross-border / export
Advanced marketplace export capabilities for Turkey
7.3M products
High-volume test environments—unique in Turkey
Scalable
Keep growing—from launch to scale and international expansion
Watch the software’s technical features in our training videos.
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Software Cost & Planning from Scratch
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Frequently Asked Questions
What is Marketplace Software?
Build a Site Like Amazon
Marketplace E-Export Features
E-Export Government Incentives
Want a site like Trendyol or n11?
Talk to our consultants and use our free consultation for your project.