C2C Admin Panel Features

A single view of your marketplace: total stores, total products, order count, order value, amounts payable to sellers, iyzico deductions, total shipping fees, amounts already paid to stores, remaining balance, per-store transaction summaries, and one-click drill-down to store-level reports.

Open this report from the “seller transaction” action on the dashboard. See every order for a store, per-order seller earnings, and whether a payout instruction has been sent to iyzico.

Define how your marketplace operates from one place: store approval workflow, product approval workflow, buyer–seller communication rules, and other policies.

Approving products in Softomi’s C2C software is straightforward. Filter unapproved items, approve a selection, or approve everything in one action so listings go live.

Track whether an order was handed to the carrier, delivered to the buyer, and whether the buyer confirmed via GeT (Güvenli e-Ticaret – secure e-commerce / zero-risk flow).

Flexible commission rules: one rate for all products, categories, and sellers, or different rates per store or category.

Sell listing packages to stores (e.g. gold / silver / bronze) with time limits, product limits, or both. After purchase, stores access the panel and upload products.

Advertising is a major revenue stream for C2C marketplaces. Sell pay-per-click packs—for example 50 clicks for 50 TRY, 100 clicks for 90 TRY.

See which stores bought ad packs, how many clicks they purchased, and how much revenue those clicks generated on assigned products.

Define attribute sets per category so sellers only see relevant fields at listing time—for phones, attributes like screen size or memory card capacity.

Configure return reasons and monitor each step of the return workflow from the returns panel. Automated emails go out at every stage.

View and manage all stores in one panel. Filter by store name, open/closed status, contact name, and more.

Reward performance with badges such as “Fast shipping” or “Lowest returns” to motivate sellers.

Shoppers can follow favorite stores. Stores can send discount coupons to customers who follow them.

Admins can edit meta titles and descriptions shown in Google and other search engines directly from the panel.

Stores can list products for auction within scheduled windows. Site admins configure auction rules.