Marketplace From-Scratch Development Cost
A detailed look at the team, budget, and planning required to build a full-featured marketplace like Trendyol or N11 from the ground up.
Required Software Team
1 × Planning / Delivery Lead
This person must deeply understand marketplace features and requirements and have solid software expertise.
- Stack selection (PHP, Laravel, ASP.NET, Java, etc.)
- Building the engineering team
- Job postings on HR platforms
- Interviewing candidates
Engineering Roles Needed
Backend Development
Frontend Development
Mobile Apps
Infrastructure & QA
Monthly Payroll Cost
Senior Developer
Mid Developer
Project Lead
Total Investment Cost
One Year of Payroll
If the team spends a full year building the product:
Optimized Hiring Timeline
If iOS/Android, server, and QA specialists join from months 4–5:
Other Costs
- Office rent
- Hardware and furniture
- Development tools and licenses
- Server and hosting
- Utilities, internet, phones
- General overhead
Minimum Total Investment
The real cost of a Trendyol-class build can far exceed initial estimates.
Testing and Hardening
Before go-live, the following flows must be exercised for several months in a production-like environment:
Risks and Challenges
Critical Warning
Even founders who budget 5 million TRY or more often abandon the project before the build is finished.
Planning Drift
Weak planning leads to endless scope change and lost time.
Engineer Turnover
Churn destroys institutional knowledge and forces rework.
Severance Exposure
After one year, severance can equal roughly a gross salary per employee—sometimes 7–8 payouts at once.
Bench / Backup Staff
You may need redundant capacity and backups who know every subsystem.
A Smarter Alternative
Instead of multi-million budgets and multi-year builds, you can launch on Softomi’s marketplace platform—17 years in production.
From Scratch
- 3+ million TRY
- 12+ months of development
- Managing a 16-person team
- High failure risk
- Severance and hidden costs
Softomi
- Predictable packages
- Ready to launch
- Battle-tested over 17 years
- Ongoing updates
- Professional support