What government supports and incentives apply to marketplace e-export software?
For entrepreneurs selling from Turkey to the world, state e-export supports offer reimbursement between 50% and 70%. With Softomi marketplace e-export software you can tap these supports and reach global markets.
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What is e-export?
E-export is selling goods and services over the internet to buyers abroad. Unlike traditional export, the sale happens through digital channels. You can reach customers worldwide via global marketplaces such as Amazon, Etsy, eBay and Alibaba, or through your own e-commerce site.
In Turkey, e-export has grown rapidly, especially in the last five years. In 2024 Turkey's e-export reached USD 6.4 billion, accounting for about 2.6% of total exports. The share keeps rising, and state e-export supports further accelerate this growth.
In short: e-export is selling abroad over the internet without a physical shop or intermediary. In Turkey the Ministry of Trade actively supports this field.
How does e-export work?
Starting e-export requires completing certain steps in order. The outline below is a general roadmap for companies that want to do e-export from Turkey.
1. Company setup and legal base
To benefit from e-export supports you must establish a limited or joint-stock company. Sole proprietorships cannot use these supports. After incorporation, complete tax plate, trade registry gazette and Exporters' Association membership.
2. Target market and marketplace choice
Decide which countries and channels you will sell through. You can sell via Amazon (US, Europe), Etsy (handmade), eBay, Alibaba or your own marketplace. For exports to Ministry-designated target countries, support rates can go up to 70%.
3. Product listing and logistics planning
Products should be listed for the target market with multi-language support, international shipping agreements and customs processes planned. Prepare documents such as bill of lading, proforma invoice and customs declaration.
4. Payment and collection infrastructure
Set up suitable payment infrastructure to collect from foreign buyers. Turkish payment providers (e.g. iyzico, PayTR) can usually collect in USD and EUR. FX management and fee optimization are critical at this stage.
5. Applying for state supports
To use Ministry of Trade e-export supports for your activities, apply through Exporters' Associations. For details visit the Ministry of Trade E-Export Supports page (Turkish).
Official digital guide
On the Ministry's Kolay İhracat (Easy Export) platform you can learn e-export step by step, and with the E-Kolay İhracat module access target markets, competitor analysis and profit tools.
Turkey export and e-export figures (2020–2024)
The data below compares Turkey's overall export performance with e-export growth. E-export growth potential is well above traditional export.
Turkey annual export figures
| Year | Exports (billion USD) | YoY growth |
|---|---|---|
| 2020 | 169,6 | - |
| 2021 | 225,8 | +%33,1 |
| 2022 | 254,2 | +%12,6 |
| 2023 | 255,6 | +%0,6 |
| 2024 | 261,9 | +%2,4 |
Kaynak: TİM (Türkiye İhracatçılar Meclisi), T.C. Ticaret Bakanlığı
Türkiye e-ihracat rakamları
| Yıl | E-İhracat (Milyar $) | İhracattaki Pay |
|---|---|---|
| 2020 | ~1,5 (tahmini) | ~%0,88 |
| 2021 | ~2,5 (tahmini) | ~%1,1 |
| 2022 | ~3,5 (tahmini) | ~%1,4 |
| 2023 | 5,0 | %2,12 |
| 2024 | 6,4 | %2,6 |
Source: Aegean Exporters' Associations, TIM, Ministry of Trade — 2020–2022 are sector estimates
Why these figures matter
From 2020 to 2024 Turkey's general exports grew about 54% while e-export grew roughly fourfold. E-export's share of total exports rose from about 0.88% to about 2.6%. In 2024 e-export grew about 27.4%, more than 11 times the general export growth rate (2.4%), showing how strong the e-export upside is.
What are the state e-export supports?
Under Decision 5986 on E-Export Supports, the Ministry of Trade offers a broad package to strengthen firms in international digital markets. These supports reimburse between 50% and 70% of eligible e-export spending.
For legal details visit the Ministry of Trade E-Export Supports page (Turkish) and you can download the official PDF guide.
2026 update
As of 2026 e-export support ceilings were raised by about 29.28%. Support rates (50%–70%) are unchanged; only monetary caps increased.
12 e-export support lines and 2026 ceilings
Digital marketplace advertising support
Spending in global marketplaces' own ad systems (e.g. Amazon, Etsy, Walmart) is supported.
Marketplace commission cost support
Marketplace sales commissions in target countries (US, China, India, Saudi Arabia, Brazil, etc.) are supported.
Fulfillment support
Picking, packing and shipping by foreign logistics providers is covered. Up to about 10% of total e-export volume can be supported.
Overseas warehouse, office and store rent support
Rent for offices, shops, showrooms, warehouses or display space abroad is supported. Applies to up to 25 units.
Overseas advertising and promotion support
Digital ads on Meta, Google, TikTok, sponsorships, website design, catalogues and promotion costs are supported.
Overseas trademark registration support
Registration and protection costs abroad for trademarks registered in Turkey are supported.
Domestic and overseas fair participation support
Booth, travel and promotion costs for fairs are supported — especially relevant for B2B firms.
Quality, testing and analysis document support
International certificates such as CE, FDA, ISO and related compliance documents are supported.
Overseas market research report support
Detailed analysis and feasibility reports for target markets are supported. Up to 2 projects.
Market entry report support
Professional market analysis by target country and product group. Only for B2C e-commerce sites.
Marketplace integration support
API and similar integration costs in Turkey are supported. Up to 6 marketplaces. B2C e-commerce sites only.
Online store and e-commerce partner services support
Opening stores on foreign marketplaces, membership, logistics and payment services. Company annual e-export must exceed USD 1 million.
E-ihracat desteklerinden kimler yararlanabilir?
E-ihracat devlet desteklerinden yararlanabilecek kurum ve kuruluşlar Ticaret Bakanlığı tarafından belirlenmiştir. Aşağıdaki tüzel kişilikler destek başvurusunda bulunabilir:
Önemli
Şahıs firmaları e-ihracat desteğinden yararlanamaz. Desteklerden faydalanmak isteyen şahıs firması sahiplerinin limited veya anonim şirket kurmaları gerekmektedir. Ürünlerin Türkiye'de üretilmiş olması da temel şartlardan biridir.
Başvuru süreci
Başvurular İhracatçı Birlikleri aracılığıyla T.C. Ticaret Bakanlığı'na iletilir. Başvuru süreci DYS (Destek Yönetim Sistemi) üzerinden dijital ortamda yürütülmektedir. Destek ödemeleri genellikle başvurunun tamamlanmasının ardından 4-6 ay içinde yapılır.
What documents are needed for e-export?
To start e-export and use state supports, complete the following documents and steps:
2025–2026 e-export target country list
For e-export to Ministry-designated target countries in 2025–2026, firms can receive 70% support instead of the standard 50%, which strongly favours exports to those markets.
Total target countries: 60
In 2026 Palestine, Hungary, North Macedonia, Slovakia and Syria were added to the list.
Source: Ministry of Trade 2025–2026 target country list
E-ihracat için faydalı resmi platformlar ve kaynaklar
Türkiye'de e-ihracat yapan veya yapmayı planlayan firmalar için devlet tarafından sunulan dijital platformlar büyük kolaylık sağlamaktadır.
Kolay İhracat Platformu (kolayihracat.gov.tr)
T.C. Ticaret Bakanlığı'na ait Kolay İhracat Platformu, e-ihracata adım atmak isteyen firmalar için kapsamlı bir dijital rehberdir. Platform üzerinden:
- Adım Adım E-İhracat modülü ile e-ihracatın temel basamaklarını öğrenebilirsiniz
- Akıllı E-İhracat Robotu ile pazaryerlerinde talep ve rekabet durumunu inceleyebilirsiniz
- E-KİP Uzman Zeka chatbot ile e-ihracat destekleri hakkında sorularınıza anında cevap bulabilirsiniz
- Kâr Hesaplama Aracı ile ürün satışındaki gider ve gelirleri hesaplayabilirsiniz
E-Kolay İhracat modülü özellikle hedef pazarları belirleme, rakip analizi ve dijital pazarlama stratejileri konusunda değerli bilgiler sunmaktadır.
Ticaret Bakanlığı E-İhracat Destekleri sayfası
Ticaret Bakanlığı'nın resmi e-ihracat destekleri sayfasında 5986 sayılı karara ilişkin genelge, ekler, destek üst limitleri, e-ihracat konsorsiyumu bilgileri ve kılavuzlara erişebilirsiniz.
Daha detaylı bilgi edinmek isteyen firmalar, resmi E-İhracat Destekleri Rehberi PDF dökümanını indirerek inceleyebilir.
Softomi marketplace e-export software features
Softomi marketplace e-export software gives sellers in Turkey a full stack to sell worldwide: multi-language, automatic translation, international shipping integrations and FX handling. For details see our Marketplace E-Export Features page.
Multi-language and language options
E-export projects on Softomi can use three language approaches:
- Translated storefront + products in target language: ideal for smaller catalogues; sellers can translate Excel via Google Docs and upload.
- Translated storefront + partial Google Translate: products stay in Turkish; names and categories auto-translate on load. Recommended for large catalogues.
- Full Google Translate integration: backend stays Turkish; visitors get target language via flag or IP. All languages Google supports can be used.
In practice, a professionally translated storefront plus auto-translated product data is often optimal for large e-export sites. Even AliExpress (USD 72B GMV in 2020) has thousands of translation issues yet huge volume — buyers often overlook wording when deciding.
International shipping and invoicing
Two main delivery models are common:
- Per-order shipping: each seller hands orders to the contracted carrier. UPS and PTS integrations can auto-generate bills of lading and proforma invoices.
- Bulk export: sellers send orders to the marketplace owner's warehouse; the owner exports in bulk and issues invoices.
Collections and FX
Turkish payment providers (e.g. iyzico, PayTR) often charge an extra ~2.5% for foreign-currency collection. Softomi can show prices in the buyer's currency but settle in TRY at Central Bank rate at checkout, avoiding that extra fee.
Customs duty calculation
Optionally, estimated customs duty for the destination country can be calculated and collected on-site, improving CX and reducing customs surprises.
Multi-language, international shipping, FX and more — Explore Softomi marketplace e-export software features now
Softomi pazaryeri e-ihracat yazılımını tercih edin, e-ihracat desteklerinden yararlanın
Türkiye'nin e-ihracat hacmi her yıl rekor kırıyor. 2024'te 6,4 milyar dolara ulaşan e-ihracat, devletin sunduğu %50-%70 oranındaki desteklerle birleştiğinde, pazaryeri e-ihracat projeleri için eşsiz bir fırsat penceresi oluşturuyor.
Softomi pazaryeri e-ihracat yazılımı ile bu potansiyeli gerçeğe dönüştürebilirsiniz. Çoklu dil desteği, otomatik döviz kuru çevirme, uluslararası kargo entegrasyonları (UPS, PTS), gümrük vergisi hesaplama ve IP bazlı otomatik dil algılama gibi özellikler sayesinde Türkiye'deki satıcılarınızın ürünlerini dünya genelindeki müşterilere ulaştırabilirsiniz.
E-ihracat devlet desteklerinden yararlanmak, operasyonel maliyetlerinizi ciddi oranda düşürebilir. Dijital pazaryeri reklam giderlerinin %70'ini, fulfillment hizmet bedellerinin %70'ini, hatta yurt dışı ofis/depo kiralarının %70'ini devletten geri alabilirsiniz. Bu destekler, e-ihracat projenizin kârlılığını doğrudan artırır.
Sonuç
Softomi pazaryeri e-ihracat yazılımını tercih edin, Ticaret Bakanlığı'nın sunduğu e-ihracat devlet desteklerinden yararlanın, kârlı çıkın. Pazaryeri e-ihracat projenizi en güçlü altyapı ve devlet desteğiyle birlikte başlatmak için hemen harekete geçin.
Which package fits?
Pick one of two main package groups by project scope. E-export features can be added in both.
Entry-level packages
For projects taking the first step into e-export.
- Setup + core e-export flows
- Seller onboarding basics
- Grow operations step by step
Advanced packages
For full-scale e-export and scaling goals.
- High volume and multi-country targets
- Advanced reporting and controls
- Complex e-export setups
With Softomi marketplace e-export software and state e-export supports you can launch on strong infrastructure and public backing.
Sık sorulan sorular (SSS)
What is e-export?
E-export is selling goods and services over the internet to foreign buyers. It is digital export via global marketplaces like Amazon, Etsy and eBay or your own e-commerce site to international customers.
Who can benefit from e-export supports?
Limited and joint-stock companies, cooperatives, unions, e-export consortia, B2B platforms, marketplaces and B2C e-commerce sites can benefit. Applications are submitted to the Ministry of Trade via Exporters' Associations.
Can sole proprietorships get e-export support?
No. Only limited and joint-stock companies, cooperatives and unions can use state e-export supports. Sole proprietors cannot; they would need to incorporate as limited or joint-stock to qualify.
What documents are required for e-export?
Typically: limited or joint-stock incorporation, tax plate, trade registry gazette, Exporters' Association membership, customs broker agreement, DYS (support management system) registration, and e-signature / KEP address.
What are the Ministry of Trade e-export supports?
Under Decision 5986 the Ministry offers e-export supports in about 12 areas, including marketplace advertising, marketplace commission costs, fulfillment, overseas warehouse/office rent, trademark registration, fairs, quality/test documents and marketplace integration.
How fast is e-export growing?
Turkey's e-export reached USD 6.4 billion in 2024, up about 27.4% year on year. Between 2020 and 2024 e-export grew roughly fourfold while general exports rose about 54%. E-export's share of total exports rose from about 0.88% to about 2.6%.
How do you do marketplace e-export with Softomi?
With Softomi marketplace e-export software you get multi-language support, IP-based language detection, Google Translate integration, international shipping integrations (UPS, PTS), automatic FX conversion and customs duty calculation so sellers in Turkey can sell worldwide.
Daha fazla soru için Sıkça Sorulan Sorular sayfasına da göz atabilirsiniz.
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