Marketplace E-Commerce Site Membership Module
One of the main revenue streams for marketplace e-commerce sites is membership packages that individual and business sellers purchase when they open a store. Membership packages are used both on leading Turkish marketplaces such as n11.com, gittigidiyor.com, and hepsiburada.com, and on high-volume global platforms such as amazon.com and alibaba.com.
Softomi advanced marketplace e-commerce software includes membership packages similar to those offered by top marketplaces. You can tailor them to your growth and revenue strategy and offer them to your sellers.
What Are the Features of the Membership Module?
With the membership module you can offer multiple store packages. Sellers choose the plan that fits them best to open their store. Packages can be time-based, listing-count-based, or a combination of both.
How Is It Used?
Membership packages can be structured as follows. Durations and product limits are examples—you can adjust them to your project goals.
- 1-month membership package — 100 TRY
- 3-month membership package — 250 TRY
- 6-month membership package — 425 TRY
A tier where the price per month drops as commitment length increases will feel like an attractive deal for sellers considering longer plans.
Besides time-based plans, you can also offer packages based on how many products can be listed:
- 100-product listing package — 100 TRY
- 250-product listing package — 200 TRY
- 500-product listing package — 350 TRY
When higher tiers reduce the cost per listing, sellers are incentivised to choose larger packages.
How Do You Plan the Most Effective Setup?
There is no single formula that guarantees selling more packages on a marketplace. Each site should design its own plans using our membership module, taking into account traffic, customer needs, sellers’ willingness to pay, short- and long-term goals, and other factors.
Within that framework, an effective structure might look like this (durations and product counts are examples):
- 100 products + 1-month membership — 100 TRY
- 250 products + 1-month membership — 200 TRY
- 500 products + 1-month membership — 400 TRY
- 100 products + 3-month membership — 250 TRY
- 100 products + 6-month membership — 400 TRY
- 250 products + 3-month membership — 500 TRY
- 250 products + 6-month membership — 800 TRY
- 500 products + 3-month membership — 1,000 TRY
- 500 products + 6-month membership — 1,750 TRY
You can add more combinations in a similar way and keep your seller base at an optimal level.
To learn more about the membership module and marketplace packages, visit our Softomi advanced marketplace e-commerce packages page and talk to our software consultants.